The best way to stand out to families looking for a housekeeper is to be detailed with your Care.com profile. It's not enough to tell families that you do thorough work as that is expected of anyone they're looking for. Instead, list the special housekeeping skills you have, such as how far are you willing to travel around Lothian to get to work, if you are comfortable with pets being in the house while you clean, or using eco-friendly products.