https://www.youtube.com/watch?v=jV-opIMAtD4
A study by Kraft Macaroni & Cheese revealed that 74 percent of moms admitted they have sworn in front of their kids.
And the other 26 percent? Well, Melissa Mohr, mother, author of Holy Sh*t: A Brief History of Swearing, and swearing expert, says in a Kraft Macaroni & Cheese ad, “you’re full of (bleep),” or “shiitake mushrooms.”
Now, thanks to Kraft’s “Swear Like a Mother,” ad, the three-quarters of moms who have unleashed a swear word or two in front of the kids are given some kid-friendly replacement words and phrases in time for Mother’s Day.
“For example, when your kids are running around like caffeinated gorillas when you’re trying to make a web video, you might say, ‘What the frog? You’re acting like flippin’ goof nuggets. Take that horse hockey outside,’ instead of, ‘Calm the (bleep) down and get your little (bleeps) outside!” Mohr says in the commercial.
The ad also provides suggested responses for situations when the kids won’t get ready for soccer practice or you step on those elusive Lego pieces that always seem to find their way into your path.
“No parent is perfect, but sometimes you can do better. That’s why I’m here. Other times you can’t, and that’s why there’s Kraft Mac & Cheese,” Mohr says in the ad. “Sometimes we just have to swear, and that’s OK. Nobody’s (bleeping) perfect. You’re a mom (bleep), and it’s (bleeping) Mother’s Day,” Mohr adds, toasting with a china cup to “swearing like a mother.”
In addition to alternative swears, the campaign also provides hilarious Mother’s Day cards to download.
