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Care.org

Cooperative for Assistance and Relief Everywhere, Inc. (CARE), is a leading humanitarian relief and development organization fighting global poverty, which is unrelated to Care.com but is one of Care.com's preferred charities. Visit care.org for more information about this organization.

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Brad Wilson, CEO

Brad E. Wilson was appointed CEO of Care.com in June 2023 after having helped build and grow several major consumer brands. As CEO, he is responsible for Care’s strategic direction, leadership and growth, as well as its commitment to deliver on its mission to transform how families around the world connect with and manage care for their loved ones.

Prior to joining Care, Brad was both General Manager for the US business of HBO Max and Executive Vice President of Global Data Sciences and CRM from 2020-2022. During his tenure, he drove substantial subscriber growth, played a key role in launching HBO Max in 61 countries, and led meaningful improvement across global subscriber retention and customer satisfaction metrics.

Previously, Brad was Executive Vice President of Marketing for Disney+ and helped launch the service, the first of its kind for The Walt Disney Company, across the US and in international markets. Disney+ has been recognized as the fastest-growing subscription service on record. He also co-led the launch of the Disney Bundle service, combining Disney+, ESPN+ and Hulu into a single consumer offering.

Earlier, Brad was Chief Marketing Officer and Head of Customer Operations for LendingTree, repositioning the brand and driving record revenue and profitability. From 2011-2015, he served as Chief Marketing Officer of Travelocity before being elevated to General Manager of the company, during which time he delivered the highest customer growth and total profitability in the brand’s history. Brad previously held roles at Nutrisystem, Inc. and Match.com.

Recognized in 2021 by Business Insider as one of the “Chief Marketing Officers to Watch,” Brad has also spoken at major events including the Digital Entertainment World 2022 Annual Conference (keynote) and Stanford Graduate School of Business (guest speaker, 2021). He currently serves as an advisor for Koddi and Advisor.com, two technology start-ups, and previously served on the Board of Directors for SmarTours and Carparts.com.

Brad received his MBA from the Cox School of Business at Southern Methodist University and his BS from the University of Texas at Austin. He and his wife Ashley are the proud parents of three children.

Articles by Brad Wilson, CEO